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Shopping for Life Insurance Quotes in the Light

Written by Aaron Pinkston, Thu, Jan 14 2010

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I’m a curious guy. In fact, people who know me well probably know that one of the ways I learn is by coming up with crazy questions or problems and becoming obsessed with the answers.

Clarifinancial is the result of one of those sessions: There should be a better way to get life insurance quotes. It should be like this from the shopper’s side. It should be like this from the agent’s side. It should be easy and effortless. Both shoppers and agents want the same thing, so how do we get them together??

I also like metaphors and analogies. I believe they help us stretch our minds to see related connections where we could see none before. They help explain something (or a part of something) that was previously hard to explain. Metaphors connect with deeper parts of our thoughts and experience to form a common understanding.

The Mystery of Touch Lights and How They Work

I have three touch lights in my house. I love them. But I never understood how they work. How do they know that I touched them, and then what happens to turn them on? Enter one of my fitful information seeking sessions.

It turns out, touch lights work based on a thing’s capacity to hold electrons. So the computer you use has a certain capacity to hold electrons, you have a certain capacity for electrons, and metal touch lights do too. When you touch the metal of the light, you quickly increase its capacity to hold electrons with your capacity. The electronic capacity now flows between you and the metal touch light.

A sensor in the light detects the sudden change and turns the light on or off. Simple, right?

I Promise This Is about Life Insurance

Changing the electronic capacity of a metal object kind of sounds like a big deal, but it is effortless on your part. That is how we thought shopping for life insurance should be.

Just like the touch light, with Clarifinancial, there are some gizmos and gadgets working hard behind the scenes (oh, and some pretty amazing people too). But when you interface with it, a sense of simplicity and amazement come over you.

That is why Clarifinancial’s mantra is “joyful elegant finance”. Because we are the touch light of life insurance quote sites. See how easy choosing can be.