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Semi-Conductors

Written by Aaron Pinkston, Thu, Dec 03 2009

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At Clarifinancial, people ask us what it is we do. Do we sell insurance? Do we create a massive database of insurance knowledge? Are we like a wiki, collecting other people’s inputs and publishing them? The simple answer is no.

We are more like… the dating site of insurance.

Semi-Serious

Imagine you need to buy something unfamiliar, like a semi-conductor. You could call all the semi-conductor companies for quotes. Talk about tiring and time consuming. You could send your contact information to a bunch of semi-conductor salespeople, but then you’re like a bloody steak in a tank of sharks. (If only sharks knew something about semi-conductors.)

None of these are really efficient. That’s why businesses (like ones who need to buy semi-conductors) send out standard proposals to collect multiple bids. Then they choose their favorite bid. In other words, they specify in advance what they are looking for and what is important to them. The semi-conductor sales people have a good idea based on this information how to create their best quote, hopefully winning your business.

You can use the same advanced technique when you shop for life insurance. It costs you nothing and you don’t have to be an expert in life insurance to do it.

The Problem of the Past

The problem with creating these requests for proposals for consumer goods has been that you needed to be an expert. Don’t take my word for it, economists agree.

Shopping for semiconductors? You might need to know the difference between the wafer test and the mixed signal test. This is some steep knowledge to climb to buy one widget, regardless of how important it is to your life.

Life insurance has a hidden learning curve too. What if you need life insurance coverage for 40 years? Where would you even start a search like that when some people claim 30 years is as much as you can get? They’re wrong, by the way. And that’s where deeper knowledge comes in to play.

We Grease Your Wheel

In the semi-conductor example, the businesses and the salespeople have something to gain, but how could they meet each other in a low-pressure environment? How could they really find the right fit for them? Maybe someone should create a dating site for semi-conductors.

Clarifinancial is uniquely poised to help insurance shoppers and agents find each other confidentially with confidence. Because of the standardized questions and powerful filters, we help you clarify your options and find the right person for you.

Get customized results from multiple agents, in just 48 hours. Choosing is easy… when choices are clear.