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Life Insurance Secret 2 Agents do Not Sell Insurance for the Same Price

Written by Aaron Pinkston, Tue, Nov 17 2009

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An uncommon life insurance secret (even some agents don’t know) is that not all agents have the same life insurance plans to offer for the same price. I actually decided to write this after I sent an email to an online life insurance broker. He said because all agents sell life insurance policies for the same price, you should pick your agent based on friendliness.

His opinion may have been published on a popular forum, but it was wrong. I want you to be able to use these secrets to get better life insurance quotes.

He might not represent the right insurance companies to allow him this trick-of-the-trade. How could he because no independent or captive insurance agent can represent all life insurance companies. Don’t believe the myth.

I want to show you how to use this information to get better life insurance quotes online. Pay attention because you will understand another life insurance secret.

Some agents are willing and able to sell life insurance for less

The first part of the secret is that, all contracts with the same life insurance company may not be equal. A life insurance company may prefer one distribution channel over another and allow them to offer better life insurance policies. Not to get too technical. Let’s say that sometimes it matters how your agent is connected, not just who they are connected to.

Secondly, there are some life insurance companies that allow an agent to “blend down” a policy without affecting the guarantee or other features most shoppers are concerned with – except the blended life insurance policy has a lower price. “Blending” a policy may sometimes affect the guarantee. So make sure you ask your agent lots of questions and understand the policy illustration if you hear them use this word.

So why wouldn’t a life insurance agent always do this? Because they would get paid less. ”Blending“ is only possible on certain policies and only some companies allow it. And suffice it to say that because price may vary so much company to company, a blended life insurance policy might not win every time. Some life insurance companies can blend their policies but do not even announce it to their agents – keeping these life insurance policies a secret. In these cases, an agent has to know about it and call in to get a specialized quote cranked out.

This second secret of life insurance means that you need to find a place to get life insurance quotes with tight competition. If many agents competing for you represent the same life insurance company, one of them may be willing to get paid less commission just so you will pick them.

Now that the cat is out of the bag, you can find that place and get your life insurance quotes today – the place where the competition is tight enough and the agents are savvy enough that you can be confident of getting consistently better life insurance quotes every time.


In Life Insurance Secret 1, I uncovered the myth that all agents have the same life insurance policies to sell.