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Confusion in the Cereal Aisle

Written by Aaron Pinkston, Fri, Jan 29 2010

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Have you ever done this? I went to the grocery store last week and spent 10 minutes in the cereal aisle.

There were so many choices! I saw more boxes of cereal when I looked up and even more good stuff when I looked down. It’s like the cereal aisle was expanding on me. The longer I stood there, the better all my choices looked.

I wanted to run down the aisle sweeping all the boxes of cereal into my cart like you see on a cartoon. I must have been hungry. I didn’t know exactly what I wanted. And I arrived even confused-er than I was before.

Imagine instead how much easier shopping for cereal would be if you had a cereal-customizing machine. I’m serious. It would ask you questions about the type of cereal you want. You’d hear some whiz and whir behind the scenes. Then the machine would reveal just the options to choose from that are relevant to what you want.

Imagine how much easier choosing cereal would be if cereal choices were clear.

Choosing life insurance is hard

Unfortunately for people like you and me, Clarifinancial is not working on a cereal-customizing machine, but it is working on another problem we face – choosing life insurance.

The root of the problem is the same. Choosing the right life insurance policy might be a lot easier if there weren’t so many choices. In fact, I would argue that choosing life insurance is harder for most people than choosing cereal. Life insurance details are more hidden and it’s a more critical decision for your family.

Instead of going to one place for life insurance quotes where they try to pressure you into one choice they sell, or dealing with the hassle of going to lots of places, now there’s another way. We ask some easy-to-understand questions about what you want. In a little bit, you get relevant results from multiple agents to choose from. The agents who work through Clarifinancial already picked from the best they have to offer. All you have to do is choose the best of the best.

We’ll let you know if that cereal machine ever happens. In the mean time, we are pretty sure you will like our unique approach to life insurance. Choosing life insurance really is easy when your choices are clear. Give it a try.